A subscription box is a recurring delivery of niche products. Subscription boxes are a marketing strategy and a method of product distribution. Subscription boxes are used by subscription based eCommerce businesses, referred to as “subcom” for short, which follow a subscription business model. They target a wide range of customers and cater to a variety of specific needs and interests.
Subscriptions vary in both cost and frequency, making them more accessible to a greater range of customers with different socioeconomic backgrounds. Subscription boxes tend to range from $10 to $100.
Avenue A by Adidas is a quarterly fitness and running subscription box. Every season they send subscribers at least 3 premium fitness items, most of which are sized. You can expect a mix of shoes, apparel and accessories selected by celebrity curators who exemplify style, fitness and performance.
We’ve been impressed with the overall value of this box, and we love that they’re trying to make the box work for everyone: For the Winter 2016 box (pictured above), Adidas polled our readers for feedback about whether to include a lifestyle shoe or a running shoe — and ended up including both thanks to reader comments!
The FabFitFun Box is a quarterly lifestyle subscription box from FabFitFun.com. Each season they send you a box of $100+ worth items in categories like beauty, fashion, and fitness.
FabFitFun is not a strictly a fitness-only box, but they usually include one fitness related item: in 2016, FabFitFun subscribers received a yoga towel, toeless workout socks, and a yoga mat strap.
Fabletics is a monthly workout clothing subscription by Kate Hudson – each month they release a new collection and you can pick out any outfit you like (including from previous months). Or you can skip that month by the 5th and not be charged.
Bulu Box is a monthly fitness and weight loss subscription. The original Bulu Box is focused more on fitness and general health supplements, and they also offer a Weight Loss box that focuses more on diet products.
WODBOM stands for “Workout of the Day – Box of the Month” and is a subscription box designed for CrossFit enthusiasts, by CrossFit enthusiasts. We’ve found that you don’t necessarily have to be into CrossFit to enjoy it, though! You can expect 5-6 large, premium fitness and/or CrossFit-related items including workout gear, supplements, and healthy snacks in each box.